“We want to make sure we’re connecting as close as possible with our core Keystone Light fans. That includes ads airing on sports and racing channels, as well as on streaming channels that are popular with rural consumers.Īnd, the brand is bulking up its influencer marketing outreach, working with online personalities who have niche spheres of influence, such as the DIY space, hunting or fishing, Lafferty says. 1, consumers can also enter a sweepstakes - where legal - for a chance to win merch via social or by scanning in-store advertising.Īt the same time, Keystone Light is amping up its media presence with its biggest national TV investment in years, Lafferty says. The gear is available on Keystone Light’s new online store. The camo collection includes shirts, hats, outerwear, a camping chair and even a smoker – all in a custom Keystone Light camouflage pattern designed by Realtree. The custom Keystone Light camouflage pattern designed by Realtree will show up in retail on 15-, 24- and 30-packs, on in-store advertising and on an array of new merchandise that celebrates rural culture. “When you wear camo, it’s a statement that says, ‘This is who I am. You don’t have to be a hunter to appreciate and wear camo,” he says. It speaks to more than just people with a passion for hunting. “Pairing Keystone Light with Realtree to create this camo collaboration brings Keystone Light into the conversation that rural consumers are having. The partnership is one aspect of a campaign to win over rural drinkers and win back lapsed consumers, says Matt Lafferty, marketing manager for Keystone Light. The effort’s led by a partnership with Realtree, the popular hunting lifestyle brand whose camouflage gear has become the go-to choice for hunters and outdoor enthusiasts. Molson Coors’ leading economy beer is tapping opportunity in rural areas with a multi-pronged effort this fall under the banner “Smooth is in Our Nature,” a nod to the niche Keystone Light has worked to carve out in rural, outdoor culture. (Not made with real trees.) Stance Europe Casual Category_Men Collaboration_Realtree Collection_Active Apparel Collection_Bottoms Collection_Collaborations Collection_Shorts Colour_Camo Full Price m.gurantee_statisgurantee m.made_freshtek Men SP23 Subtitle Realtree Technology Technology_FEE元60/FRESHTEK //.com/cdn/shop/products/WAPPA23TRT_CAM_ALT_05.jpg?v=1678200272 //.com/cdn/shop/products/WAPPA23TRT_CAM_ALT_06.jpg?v=1678200272 42089883959469 Camo / S 65.00 //.com/cdn/shop/products/MPO2D21COM_CAM.jpg?v=1675692101 /products/complex-short-realtree-camo?variant=42089883959469 InStock Camo S 42089883992237 Camo / M 65.00 //.com/cdn/shop/products/MPO2D21COM_CAM.jpg?v=1675692101 /products/complex-short-realtree-camo?variant=42089883992237 InStock Camo M 42089884025005 Camo / L 65.00 //.com/cdn/shop/products/MPO2D21COM_CAM.jpg?v=1675692101 /products/complex-short-realtree-camo?variant=42089884025005 InStock Camo L 42089884057773 Camo / XL 65.00 //.com/cdn/shop/products/MPO2D21COM_CAM.Keystone Light is on the hunt for rural drinkers. These Realtree shorts are designed to keep you cool and collected while you're on the hunt. 7309677068461 COMPLEX SHORT REALTREE 65.00 //.com/cdn/shop/products/MPO2D21COM_CAM.jpg?v=1675692101 //.com/cdn/shop/products/MPO2D21COM_CAM_large.jpg?v=1675692101 GBP InStock Apparel Active Apparel All Products Apparel Apparel Bestsellers Bestsellers Bottoms Boys Collaborations Collaborations Full Price Only Gifts Girls Collaborations Men's Men's Active Apparel Men's Apparel Men's Bestsellers Men's Bottoms Men's Collaborations Men's Shorts Shortsīreathable, moisture-wicking and antimicrobial.
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